Original Geek is a Marketing Agency for pop culture, gaming, and fandom, specialising in but not limited to Influencer Marketing.
After over 30+ collective years in the marketing industry, with our fingerprints across Gaming, Pop Culture, Lifestyle and Corporate marketing brands and agencies in Australia and Aotearoa; Phid McAwesome and Charis “The Digital Maori” Oldfield have founded ORIGINAL GEEK.
We create digital strategies, and industry consultation and connect brands to content creators, whether they are social media creators or mainstream creators. By creating compelling and authentic campaigns to meet brand objectives, we ensure that brands find their audiences relevant to the brand's needs or intended market.
We work with a large number of clients from various industries, including:
Original Geek is ready to assist you in developing a marketing strategy that drives your business results.
Original Geek takes on the full responsibility of the campaign and the creative used during the campaign process. We develop and manage B2C and B2B marketing campaigns, from creation to execution. Our speciality in Pop culture, Gaming, and Fandom allows us to utilize creators in these genre’s and their audiences to ensure the creative ma
Original Geek takes on the full responsibility of the campaign and the creative used during the campaign process. We develop and manage B2C and B2B marketing campaigns, from creation to execution. Our speciality in Pop culture, Gaming, and Fandom allows us to utilize creators in these genre’s and their audiences to ensure the creative matches the conversion requirements of the intended audience, providing a smoother process. We also help brands navigate and mitigate any concerns, ensuring their brand is protected.
We ensure our campaigns match or fit in with the brand's overall marketing to avoid the voice of brand confusion; as such, we need to be more detailed in our planning and execution. Therefore, a brand receives when they engage us for Campaign Management:
Original Geek provides consulting services for brands that need a place to start in our key Pop Culture, Gaming, or Fandom industries to develop their marketing strategies further or meet a current marketing objective. As such, we help brands navigate and connect with industry specialists.
When Brands come to us for consulting, they can
Original Geek provides consulting services for brands that need a place to start in our key Pop Culture, Gaming, or Fandom industries to develop their marketing strategies further or meet a current marketing objective. As such, we help brands navigate and connect with industry specialists.
When Brands come to us for consulting, they can expect to receive:
For small businesses, budget constraints and concerns over pricing and selecting the right influencer can be more of a hassle than they are worth. Due to small business owners' time constraints, Original Geek provides a partner program that allows an entry-level approach to Influencer Marketing without the concern of ROI and only require
For small businesses, budget constraints and concerns over pricing and selecting the right influencer can be more of a hassle than they are worth. Due to small business owners' time constraints, Original Geek provides a partner program that allows an entry-level approach to Influencer Marketing without the concern of ROI and only requires a small portion of the small business's time.
We achieve this by creating a partnership agreement between us and the Influencer on behalf of the brand. In this agreement, the creator, instead of receiving a one-off payment to create content, receives the product and a percentage of any purchases made using a creator's link. Original Geek also receives a small portion of that percentage.
Because this is kept at a low cost, Original Geek’s flat access fee is designed to be kept low to ensure accessibility for small businesses. This is generally to cover the admin and invoice fees.
Our minimum length of the programme is 3 months up to 12 months maximum
At Original Geek, we are not a talent agency. We work with a vast array of content creators on almost every platform including Twitch, Youtube, Instagram, Tiktok as well as other platforms.
Everything from Pop Culture, Gaming, Sports, Lifestyle, fandom and more!
We work directly with you or your management to craft creative content and campaigns with brands, that people want to engage with.
Currently, we provide in our discord for creators:
We invite you to join our discord, where we you can contact us directly:
"There are some things in life that will challenge you, working with companies & brands as a creative can be confusing, confronting, and scary. Working With Original Geek has proven to me that with the right guidance, & team behind you anything is possible. OG has given me some incredible opportunities that truly have allowed my creative talents to make a change in the world. They have given me the confidence to not only excel and push myself to new heights, but be there every step of the way.
Truly masters in the space of connecting people together in all the right ways!
Thank you for everything past, present & future!"
-SupaMario, Content Creator
"Working with Original Geek on the Sydney Children’s Hospitals Foundation charity fundraiser was an absolute pleasure. I was genuinely impressed by their unique approach, which stands out from other fundraisers. It’s refreshing to see an ongoing initiative that actively involves our communities and consistently provides new and exciting content for us to share. Their dedication made a significant impact, and I’m thrilled to have been a part of it!"
- Hannabealla, Content Creator
"Working with Original Geek has been the highlight of my year! The OG team are so engaged and hands on and they offer a lot of support and guidance. OG care and invest the time to get to know the creators they work with.
I cannot recommend them highly enough, they are very switched on and they actually understand the industry and what it takes to generate quality and engaging content.
I really enjoyed the creativity they offered when coming up with concepts for live events and new ways for me to interact with my community while show casing a brand or not for profit cause."
-Rachaelnadine, Content Creator
"Over the last couple of years, I've had the immense honor of collaborating with Original Geek for some of the most exciting events in Sydney, including being a creator and covering SXSW Sydney, and walking the red carpet at the Luna Park Big Top Immersive Experience! We even raised significant funds alongside other creators in the SCHF Year of Quests earlier this year and it would not have been possible without the support of OG. The friendly and dedicated team at Original Geek has made every collaboration a truly wonderful experience, amplifying our impact and helping us achieve remarkable success, all while having a whole lot of fun! I love working with the team at OG and I definitely look forward to many more events "
-JustEllieWillDo, Content creator
"Working with Original Geek has been a blast! Their friendly and open approach, combined with their professionalism, makes every campaign a success. Can't wait for the next one!
- PS2Fatboy, Tiktok creator
Working with the team at Original Geek has been an incredible experience. The OG team has a very unique, hands on approach which is what stands out the most about them. They value their Content Creators as well as their communities.
They’re extremely flexible and understanding, which makes working with them that much more enjoyable and easier!
I couldn’t recommend them enough to anyone looking to get involved with the Original Geek team!
- KayFett, content creator
Co-Founder, Influencer Marketing Specialist & Creative Director
Phid is the red in a world of black and white. As a marketing and management specialist with 20 years of media and marketing experience, he has "done cool shit, with cool people"
Building genuine relationships to create amazing and creative opportunities for clients and influencers is what motivates Phid to create concepts that are heavily skewed towards creative and sustainable campaigns that get results.
Phid has worked alongside top companies such as Xbox, Sony Playstation, Bethesda, EA, 2k, Lenovo, Alienware, Casio, Snackbrands, 88Rising, Koala, Step-One,MyHeritage, RUOK?, Make A Wish, Warner Music, and Intel, just to name a few.
Co-founder, Digital Strategist & Data Integrity Lead
As a gardening enthusiast, Charis likes to nourish new growth, watch it flourish, and harvest the fruits of successful growth.
Her excitement in watching how different plants grow, the variation in care and the type of environment needed to facilitate exceptional harvesting is no different to her approach to digital strategy.
To achieve growth, Charis has empowered companies, agencies and small businesses as well as their staff with the skills, tools and space to grow strong in their digital footprint in order to maintain self-sufficiency for over 15 years.
Data combined with creative campaigns helps to feed this growth into strong digital strategies, so ensuring the right data for the right audience is an integral and important aspect to help promote success for my clients and empower creative talent.
"This commitment and dedication to integrity for our clients and talent is what ensures results. "
Co-founder, Business Development and client campaign manager
Cassie brings her wealth of knowledge alongside her operational and marketing prowess to the team.
Cassie is an experienced Digital Marketing Specialist, with 7 years in the industry. She is a strong business development professional, with experience developing growth strategies for million-dollar companies.
Community and Talent sourcing Manager
Tre is an active member of the Music and Gaming community, bringing insights into current trends and future shifts in culture.
With a keen eye for up and coming talent, Tre sources the right content creators for the clients, while ensuring they are engaged with their own communities and their sponsors
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