• Home
  • About us
    • About us
    • Who are the OG's?
  • For Creators
    • What we do for creators
    • Tiktok Live
    • Creator Testimonials
  • For Brands
    • What we do for Brands
    • Our work

What IS Original Geek?

 

 Original Geek is a Marketing Agency for pop culture, gaming, and fandom, specialising in but not limited to Influencer Marketing. 


After over 30+ collective years in the marketing industry, with our fingerprints across Gaming, Pop Culture, Lifestyle and Corporate marketing brands and agencies in Australia and Aotearoa; Phid McAwesome and Charis “The Digital Maori” Oldfield and Cassie Puah have founded ORIGINAL GEEK.


 We create digital strategies, and industry consultation and connect brands to content creators, whether they are social media creators or mainstream creators.  By creating compelling and authentic campaigns to meet brand objectives, we ensure that brands find their audiences relevant to the brand's needs or intended market. 


Industry Wide Success

We work with a large number of clients from various industries, including:

  • Record labels
  • Gaming Companies
  • Film Distributors
  • Pop Culture and Gaming merchandise
  • Charities

Original Geek is ready to assist you in developing a marketing strategy that drives your business results.

What we DO for brands

Campaign Development

Small Business Creator Partner Programme (In trial)

Campaign Development

 Original Geek takes on the full responsibility of the campaign and the creative used during the campaign process. We develop and manage B2C and B2B marketing campaigns, from creation to execution. Our speciality in Pop culture, Gaming, and Fandom allows us to utilize creators in these genre’s and their audiences to ensure the creative ma

 Original Geek takes on the full responsibility of the campaign and the creative used during the campaign process. We develop and manage B2C and B2B marketing campaigns, from creation to execution. Our speciality in Pop culture, Gaming, and Fandom allows us to utilize creators in these genre’s and their audiences to ensure the creative matches the conversion requirements of the intended audience, providing a smoother process. We also help brands navigate and mitigate any concerns, ensuring their brand is protected.  

We ensure our campaigns match or fit in with the brand's overall marketing to avoid the voice of brand confusion; as such, we need to be more detailed in our planning and execution.  Therefore, a  brand receives when they engage us for Campaign Management:

  • An in-depth strategy that aligns with the brand's overall Marketing 
  • Market research and studies based on the client's objectives and geographical objectives to develop the strategy and/or campaign
  • Creative ideation
  • Influencer background checks
  • Campaign management
  • Influencer management and tracking
  • Campaign Reporting with strategic recommendations
  • Activation opportunities  

Industry Consulting

Small Business Creator Partner Programme (In trial)

Campaign Development

Original Geek provides consulting services for brands that need a place to start in our key Pop Culture, Gaming, or Fandom industries to develop their marketing strategies further or meet a current marketing objective. As such, we help brands navigate and connect with industry specialists.  

When Brands come to us for consulting, they can 

Original Geek provides consulting services for brands that need a place to start in our key Pop Culture, Gaming, or Fandom industries to develop their marketing strategies further or meet a current marketing objective. As such, we help brands navigate and connect with industry specialists.  

When Brands come to us for consulting, they can expect to receive:

  • Introduction and access to key specialists in not only our key industry specialties but also Indigenous specialists
  • Marketing strategy development, including the development of Marketing processes and engagement processes
  • Guidance in product and service development for our key niches
  • Gaming Industry Education 
  • Global TV placement  and Content Creator placement 
  • Event Sponsorship and or event activation management
  • Video game integration (Custom Levels and Skins) 

Small Business Creator Partner Programme (In trial)

Small Business Creator Partner Programme (In trial)

Small Business Creator Partner Programme (In trial)

 For small businesses, budget constraints and concerns over pricing and selecting the right influencer can be more of a hassle than they are worth. Due to small business owners' time constraints, Original Geek provides a partner program that allows an entry-level approach to Influencer Marketing without the concern of ROI and only require

 For small businesses, budget constraints and concerns over pricing and selecting the right influencer can be more of a hassle than they are worth. Due to small business owners' time constraints, Original Geek provides a partner program that allows an entry-level approach to Influencer Marketing without the concern of ROI and only requires a small portion of the small business's time.

We achieve this by creating a partnership agreement between us and the Influencer on behalf of the brand. In this agreement, the creator, instead of receiving a one-off payment to create content, receives the product and a percentage of any purchases made using a creator's link. Original Geek also receives a small portion of that percentage.

Because this is kept at a low cost, Original Geek’s flat access fee is designed to be kept low to ensure accessibility for small businesses.  This is generally to cover the admin and invoice fees.   

Our minimum length of the programme is 3 months up to 12 months maximum

Some of our work

    what we do for creators

    At Original Geek, we are not a talent agency. We work with a vast array of content creators on almost every platform including Twitch, Youtube, Instagram, Tiktok as well as other platforms.

    Everything from Pop Culture, Gaming, Sports, Lifestyle, fandom and more!


    We work directly with you or your management to craft creative content and campaigns with brands, that people want to engage with.  


    Currently, we provide in our discord for creators:

    • Access to brand opportunities
    • Access to our partner programme (in trial) 
    • Content creator support (tax & income management, business support)
    • Employment opportunities in creator industries
    • Support for platforms and content
    • A area for you to meet and engage with other content creators to discuss business


    We invite you to join our discord, where we you can contact us directly:

    Join our Discord

    Official TikTok Live agency

    OG Live Talent

    What is OG Live?

     

     

    Original Geek x TikTok LIVE Partnership

    Original Geek has partnered with TikTok to provide growth opportunities for creators in Australia, Aotearoa, and the Pacific Islands. This partnership will help creators grow their following, earn revenue, attend industry events, and go LIVE!


    TikTok LIVE

    TikTok LIVE is a streaming feature that allows creators to broadcast live to their followers. It is currently the only way TikTok creators in Au, NZ, and the Pacific can earn money.


    OGLive

    OGLive is a service of Original Geek that is contracted to TikTok to onboard new creators, provide ongoing support to those creators, and assist creators in improving their livestreams.


    Benefits of the Partnership

    • Creators will have access to exclusive training and resources from Original Geek and TikTok.
    • Creators will have the opportunity to earn more money through TikTok LIVE.
    • Creators will have the chance to attend industry events and meet with other creators.


    How to Get Started

    If you are a creator in Australia, Aotearoa, or the Pacific Islands, you can apply to join the Original Geek x TikTok LIVE partnership program by emailing info@originalgeek.com.au


    Apply for OG Live Tiktok partner network

    Australia, New Zealand, Pacific

    Australia, New Zealand, Pacific

    Australia, New Zealand, Pacific

    Or click here:

    NZ, Australia and Pacific Applications

    USA & Canada

    Australia, New Zealand, Pacific

    Australia, New Zealand, Pacific

    Or Click here:

    US & Canada Applications

    What creators have to say about working with Original Geek

    SupaMario

    Rachaelnadine

    Hannabealla

    "There are some things in life that will challenge you, working with companies & brands  as a creative can be confusing, confronting, and scary. Working With Original Geek has proven to me that with the right guidance, & team behind you anything is possible. OG has given me some incredible opportunities that truly have allowed my creative talents to make a change in the world. They have given me the confidence to not only excel and push myself to new heights, but be there every step of the way.

    Truly masters in the space of connecting people together in all the right ways!

    Thank you for everything past, present & future!"


    -SupaMario, Content Creator

    Hannabealla

    Rachaelnadine

    Hannabealla

    "Working with Original Geek on the Sydney Children’s Hospitals Foundation charity fundraiser was an absolute pleasure. I was genuinely impressed by their unique approach, which stands out from other fundraisers. It’s refreshing to see an ongoing initiative that actively involves our communities and consistently provides new and exciting content for us to share. Their dedication made a significant impact, and I’m thrilled to have been a part of it!"


    - Hannabealla, Content Creator

    Rachaelnadine

    Rachaelnadine

    JustEllieWillDo

    "Working with Original Geek has been the highlight of my year! The OG team are so engaged and hands on and they offer a lot of support and guidance.  OG care and invest the time to get to know the creators they work with.


    I cannot recommend them highly enough, they are very switched on and they actually understand the industry and what it takes to generate quality and engaging content. 


    I really enjoyed the creativity they offered when coming up with concepts for live events and new ways for me to interact with my community while show casing a brand or not for profit cause."


    -Rachaelnadine, Content Creator

    JustEllieWillDo

    JustEllieWillDo

    JustEllieWillDo

    "Over the last couple of years, I've had the immense honor of collaborating with Original Geek for some of the most exciting events in Sydney, including being a creator and covering SXSW Sydney, and walking the red carpet at the Luna Park Big Top Immersive Experience! We even raised significant funds alongside other creators in the SCHF Year of Quests earlier this year and it would not have been possible without the support of OG. The friendly and dedicated team at Original Geek has made every collaboration a truly wonderful experience, amplifying our impact and helping us achieve remarkable success, all while having a whole lot of fun! I love working with the team at OG and I definitely look forward to many more events "


    -JustEllieWillDo, Content creator

    PS2Fatboy

    JustEllieWillDo

    PS2Fatboy

    "Working with Original Geek has been a blast! Their friendly and open approach, combined with their professionalism, makes every campaign a success. Can't wait for the next one!  


    - PS2Fatboy, Tiktok creator

    KayFett

    JustEllieWillDo

    PS2Fatboy

    Working with the team at Original Geek has been an incredible experience. The OG team has a very unique, hands on approach which is what stands out the most about them. They value their Content Creators as well as their communities. 


    They’re extremely flexible and understanding, which makes working with them that much more enjoyable and easier! 


    I couldn’t recommend them enough to anyone looking to get involved with the Original Geek team!


    - KayFett, content creator

    Boost your brand with Original Geek, the premier marketing agency.

    Charis Oldfield

    Charis Oldfield

    Charis Oldfield

     Director & Co-founder, Digital Strategist & Data Integrity Lead


    Kai Tahu, Ngati Raukawa, Ngati Maniapoto, Whakaue, Te Arawa, Ngati Awa, Tuhoe, Ngati Porou

     

    Charis has empowered companies, agencies and small businesses as well as their staff with the skills, tools and space to grow strong in their digital footprint for over 20 years.


    "Data c

     Director & Co-founder, Digital Strategist & Data Integrity Lead


    Kai Tahu, Ngati Raukawa, Ngati Maniapoto, Whakaue, Te Arawa, Ngati Awa, Tuhoe, Ngati Porou

     

    Charis has empowered companies, agencies and small businesses as well as their staff with the skills, tools and space to grow strong in their digital footprint for over 20 years.


    "Data combined with creative campaigns helps to feed this growth into strong digital strategies, so ensuring the right data for the right audience is an integral and important aspect to help promote success for clients and empower creative talent"


    Charis has worked with Microsoft, Te Mangai Paho, Huawei, Te Wananga o Aotearoa, RedBull, All Blacks, Woolworths and more 

    Phid McAwesome

    Charis Oldfield

    Charis Oldfield

    Co-Founder, Influencer Marketing Specialist & Creative Director 


    Phid is the red in a world of black and white. As a marketing and management specialist with 20 years of media and marketing experience, he has "done cool shit, with cool people"


    Building genuine relationships to create amazing and creative opportunities for clients and influe

    Co-Founder, Influencer Marketing Specialist & Creative Director 


    Phid is the red in a world of black and white. As a marketing and management specialist with 20 years of media and marketing experience, he has "done cool shit, with cool people"


    Building genuine relationships to create amazing and creative opportunities for clients and influencers is what motivates Phid to create concepts that are heavily skewed towards creative and sustainable campaigns that get results. 


    Phid has worked alongside top companies such as Xbox, Sony Playstation, Bethesda, EA, 2k, Lenovo, Alienware, Casio, Snackbrands, 88Rising, Koala, Step-One,MyHeritage, RUOK?, Make A Wish, Warner Music, and Intel, just to name a few.

    Cassie Puah

    Charis Oldfield

    Cassie Puah

    Co-founder, Business Development and client campaign manager 

     

     

    Cassie brings her wealth of knowledge alongside her operational and marketing prowess to the team.

    Cassie is an experienced Digital Marketing Specialist, with 7 years in the industry. She is a strong business development professional, with experience developing growth strategies for million-dollar companies.

    Tre

    Ben "BarmE" Armstrong

    Cassie Puah

    Community and Talent sourcing Manager,  OG Live Creator services manager 

     

    Kai Tahu, Ngati Raukawa, Ngati Maniapoto, Whakaue, Te Arawa, Ngati Awa, Tuhoe, Ngati Porou

     

    Tre is an active member of the Music and Gaming community, bringing insights into current trends and future shifts in culture.

    With a keen eye for up and coming talent, Tre sou

    Community and Talent sourcing Manager,  OG Live Creator services manager 

     

    Kai Tahu, Ngati Raukawa, Ngati Maniapoto, Whakaue, Te Arawa, Ngati Awa, Tuhoe, Ngati Porou

     

    Tre is an active member of the Music and Gaming community, bringing insights into current trends and future shifts in culture.

    With a keen eye for up and coming talent, Tre sources the right content creators for the clients, while ensuring they are engaged with their own communities and their sponsors

    Te Anga Nathan

    Ben "BarmE" Armstrong

    Ben "BarmE" Armstrong

    Head Agent of Aotearoa Creators 

    OGLive 

     

    Te Aupōuri, Ngāti Porou, Waikato

     

     Te Anga Nathan, has more than 30 years of experience in the media as a journalist, broadcaster, communications executive and funder.  A well-respected fluent te reo Maori speaker with a significant focus on supporting creators that normalise the use of te reo Māori and te ao Māori.


     


    Ben "BarmE" Armstrong

    Ben "BarmE" Armstrong

    Ben "BarmE" Armstrong

    Head Agent of Australian First Nations Creators 

    OGLive

    Wiradjuri


    Ben Armstrong has worked in the technology and creative industries for over 24 years.  During his career, Ben has had a number of roles including engineering, solution architecture, management, bizdev, CEO and Head of Gaming. Passionate about authentic partnerships and the par

    Head Agent of Australian First Nations Creators 

    OGLive

    Wiradjuri


    Ben Armstrong has worked in the technology and creative industries for over 24 years.  During his career, Ben has had a number of roles including engineering, solution architecture, management, bizdev, CEO and Head of Gaming. Passionate about authentic partnerships and the participation of Indigenous people in STEAM careers, Ben works to break down systemic barriers so that Indigenous people can thrive and have a future powered by choice. Ben has a published short story based on characters and stories from his forever Dungeon Mastering and is one of the 2024 recipients for the AGDAs Rising Star Award which honours people who have made significant contributions to the Australian Games Industry in the past five years.


    Wei

    Wei

    Wei

    Head Agent of Asia Creators 

    OGLive

    Contact Us

    Contact Us

    Get in touch

    If you are a business or a creator wanting to level up, drop us a line!

    Original Geek

    Drop us a line!

    Attach Files
    Attachments (0)

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

    FacebookInstagramX
    FacebookInstagramX
    FacebookInstagramX
    FacebookInstagramX
    FacebookInstagramX
    FacebookInstagramX

    Copyright © 2024 Original Geek Agency PTY LTD - All Rights Reserved.


    Powered by

    This website uses cookies.

    We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

    Accept