What we DO for brands
Campaign Development
Small Business Creator Partner Programme (In trial)
Campaign Development
Original Geek takes on the full responsibility of the campaign and the creative used during the campaign process. We develop and manage B2C and B2B marketing campaigns, from creation to execution. Our speciality in Pop culture, Gaming, and Fandom allows us to utilize creators in these genre’s and their audiences to ensure the creative ma
Original Geek takes on the full responsibility of the campaign and the creative used during the campaign process. We develop and manage B2C and B2B marketing campaigns, from creation to execution. Our speciality in Pop culture, Gaming, and Fandom allows us to utilize creators in these genre’s and their audiences to ensure the creative matches the conversion requirements of the intended audience, providing a smoother process. We also help brands navigate and mitigate any concerns, ensuring their brand is protected.
We ensure our campaigns match or fit in with the brand's overall marketing to avoid the voice of brand confusion; as such, we need to be more detailed in our planning and execution. Therefore, a brand receives when they engage us for Campaign Management:
- An in-depth strategy that aligns with the brand's overall Marketing
- Market research and studies based on the client's objectives and geographical objectives to develop the strategy and/or campaign
- Creative ideation
- Influencer background checks
- Campaign management
- Influencer management and tracking
- Campaign Reporting with strategic recommendations
- Activation opportunities
Industry Consulting
Small Business Creator Partner Programme (In trial)
Campaign Development
Original Geek provides consulting services for brands that need a place to start in our key Pop Culture, Gaming, or Fandom industries to develop their marketing strategies further or meet a current marketing objective. As such, we help brands navigate and connect with industry specialists.
When Brands come to us for consulting, they can
Original Geek provides consulting services for brands that need a place to start in our key Pop Culture, Gaming, or Fandom industries to develop their marketing strategies further or meet a current marketing objective. As such, we help brands navigate and connect with industry specialists.
When Brands come to us for consulting, they can expect to receive:
- Introduction and access to key specialists in not only our key industry specialties but also Indigenous specialists
- Marketing strategy development, including the development of Marketing processes and engagement processes
- Guidance in product and service development for our key niches
- Gaming Industry Education
- Global TV placement and Content Creator placement
- Event Sponsorship and or event activation management
- Video game integration (Custom Levels and Skins)
Small Business Creator Partner Programme (In trial)
Small Business Creator Partner Programme (In trial)
Small Business Creator Partner Programme (In trial)
For small businesses, budget constraints and concerns over pricing and selecting the right influencer can be more of a hassle than they are worth. Due to small business owners' time constraints, Original Geek provides a partner program that allows an entry-level approach to Influencer Marketing without the concern of ROI and only require
For small businesses, budget constraints and concerns over pricing and selecting the right influencer can be more of a hassle than they are worth. Due to small business owners' time constraints, Original Geek provides a partner program that allows an entry-level approach to Influencer Marketing without the concern of ROI and only requires a small portion of the small business's time.
We achieve this by creating a partnership agreement between us and the Influencer on behalf of the brand. In this agreement, the creator, instead of receiving a one-off payment to create content, receives the product and a percentage of any purchases made using a creator's link. Original Geek also receives a small portion of that percentage.
Because this is kept at a low cost, Original Geek’s flat access fee is designed to be kept low to ensure accessibility for small businesses. This is generally to cover the admin and invoice fees.
Our minimum length of the programme is 3 months up to 12 months maximum
Official TikTok Live agency
OG Live Talent
What is OG Live?
Original Geek x TikTok LIVE Partnership
Original Geek has partnered with TikTok to provide growth opportunities for creators in Australia, Aotearoa, and the Pacific Islands. This partnership will help creators grow their following, earn revenue, attend industry events, and go LIVE!
TikTok LIVE
TikTok LIVE is a streaming feature that allows creators to broadcast live to their followers. It is currently the only way TikTok creators in Au, NZ, and the Pacific can earn money.
OGLive
OGLive is a service of Original Geek that is contracted to TikTok to onboard new creators, provide ongoing support to those creators, and assist creators in improving their livestreams.
Benefits of the Partnership
- Creators will have access to exclusive training and resources from Original Geek and TikTok.
- Creators will have the opportunity to earn more money through TikTok LIVE.
- Creators will have the chance to attend industry events and meet with other creators.
How to Get Started
If you are a creator in Australia, Aotearoa, or the Pacific Islands, you can apply to join the Original Geek x TikTok LIVE partnership program by emailing info@originalgeek.com.au
Apply for OG Live Tiktok partner network
Australia, New Zealand, Pacific
Australia, New Zealand, Pacific
Australia, New Zealand, Pacific
Or click here:
USA & Canada
Australia, New Zealand, Pacific
Australia, New Zealand, Pacific
Or Click here:
What creators have to say about working with Original Geek
SupaMario
Rachaelnadine
Hannabealla
"There are some things in life that will challenge you, working with companies & brands as a creative can be confusing, confronting, and scary. Working With Original Geek has proven to me that with the right guidance, & team behind you anything is possible. OG has given me some incredible opportunities that truly have allowed my creative talents to make a change in the world. They have given me the confidence to not only excel and push myself to new heights, but be there every step of the way.
Truly masters in the space of connecting people together in all the right ways!
Thank you for everything past, present & future!"
-SupaMario, Content Creator
Hannabealla
Rachaelnadine
Hannabealla
"Working with Original Geek on the Sydney Children’s Hospitals Foundation charity fundraiser was an absolute pleasure. I was genuinely impressed by their unique approach, which stands out from other fundraisers. It’s refreshing to see an ongoing initiative that actively involves our communities and consistently provides new and exciting content for us to share. Their dedication made a significant impact, and I’m thrilled to have been a part of it!"
- Hannabealla, Content Creator
Rachaelnadine
Rachaelnadine
JustEllieWillDo
"Working with Original Geek has been the highlight of my year! The OG team are so engaged and hands on and they offer a lot of support and guidance. OG care and invest the time to get to know the creators they work with.
I cannot recommend them highly enough, they are very switched on and they actually understand the industry and what it takes to generate quality and engaging content.
I really enjoyed the creativity they offered when coming up with concepts for live events and new ways for me to interact with my community while show casing a brand or not for profit cause."
-Rachaelnadine, Content Creator
JustEllieWillDo
JustEllieWillDo
JustEllieWillDo
"Over the last couple of years, I've had the immense honor of collaborating with Original Geek for some of the most exciting events in Sydney, including being a creator and covering SXSW Sydney, and walking the red carpet at the Luna Park Big Top Immersive Experience! We even raised significant funds alongside other creators in the SCHF Year of Quests earlier this year and it would not have been possible without the support of OG. The friendly and dedicated team at Original Geek has made every collaboration a truly wonderful experience, amplifying our impact and helping us achieve remarkable success, all while having a whole lot of fun! I love working with the team at OG and I definitely look forward to many more events "
-JustEllieWillDo, Content creator
PS2Fatboy
JustEllieWillDo
PS2Fatboy
"Working with Original Geek has been a blast! Their friendly and open approach, combined with their professionalism, makes every campaign a success. Can't wait for the next one!
- PS2Fatboy, Tiktok creator
KayFett
JustEllieWillDo
PS2Fatboy
Working with the team at Original Geek has been an incredible experience. The OG team has a very unique, hands on approach which is what stands out the most about them. They value their Content Creators as well as their communities.
They’re extremely flexible and understanding, which makes working with them that much more enjoyable and easier!
I couldn’t recommend them enough to anyone looking to get involved with the Original Geek team!
- KayFett, content creator
Charis Oldfield
Charis Oldfield
Charis Oldfield
Director & Co-founder, Digital Strategist & Data Integrity Lead
Kai Tahu, Ngati Raukawa, Ngati Maniapoto, Whakaue, Te Arawa, Ngati Awa, Tuhoe, Ngati Porou
Charis has empowered companies, agencies and small businesses as well as their staff with the skills, tools and space to grow strong in their digital footprint for over 20 years.
"Data c
Director & Co-founder, Digital Strategist & Data Integrity Lead
Kai Tahu, Ngati Raukawa, Ngati Maniapoto, Whakaue, Te Arawa, Ngati Awa, Tuhoe, Ngati Porou
Charis has empowered companies, agencies and small businesses as well as their staff with the skills, tools and space to grow strong in their digital footprint for over 20 years.
"Data combined with creative campaigns helps to feed this growth into strong digital strategies, so ensuring the right data for the right audience is an integral and important aspect to help promote success for clients and empower creative talent"
Charis has worked with Microsoft, Te Mangai Paho, Huawei, Te Wananga o Aotearoa, RedBull, All Blacks, Woolworths and more
Phid McAwesome
Charis Oldfield
Charis Oldfield
Co-Founder, Influencer Marketing Specialist & Creative Director
Phid is the red in a world of black and white. As a marketing and management specialist with 20 years of media and marketing experience, he has "done cool shit, with cool people"
Building genuine relationships to create amazing and creative opportunities for clients and influe
Co-Founder, Influencer Marketing Specialist & Creative Director
Phid is the red in a world of black and white. As a marketing and management specialist with 20 years of media and marketing experience, he has "done cool shit, with cool people"
Building genuine relationships to create amazing and creative opportunities for clients and influencers is what motivates Phid to create concepts that are heavily skewed towards creative and sustainable campaigns that get results.
Phid has worked alongside top companies such as Xbox, Sony Playstation, Bethesda, EA, 2k, Lenovo, Alienware, Casio, Snackbrands, 88Rising, Koala, Step-One,MyHeritage, RUOK?, Make A Wish, Warner Music, and Intel, just to name a few.
Cassie Puah
Charis Oldfield
Cassie Puah
Co-founder, Business Development and client campaign manager
Cassie brings her wealth of knowledge alongside her operational and marketing prowess to the team.
Cassie is an experienced Digital Marketing Specialist, with 7 years in the industry. She is a strong business development professional, with experience developing growth strategies for million-dollar companies.
Tre
Ben "BarmE" Armstrong
Cassie Puah
Community and Talent sourcing Manager, OG Live Creator services manager
Kai Tahu, Ngati Raukawa, Ngati Maniapoto, Whakaue, Te Arawa, Ngati Awa, Tuhoe, Ngati Porou
Tre is an active member of the Music and Gaming community, bringing insights into current trends and future shifts in culture.
With a keen eye for up and coming talent, Tre sou
Community and Talent sourcing Manager, OG Live Creator services manager
Kai Tahu, Ngati Raukawa, Ngati Maniapoto, Whakaue, Te Arawa, Ngati Awa, Tuhoe, Ngati Porou
Tre is an active member of the Music and Gaming community, bringing insights into current trends and future shifts in culture.
With a keen eye for up and coming talent, Tre sources the right content creators for the clients, while ensuring they are engaged with their own communities and their sponsors
Te Anga Nathan
Ben "BarmE" Armstrong
Ben "BarmE" Armstrong
Head Agent of Aotearoa Creators
OGLive
Te Aupōuri, Ngāti Porou, Waikato
Te Anga Nathan, has more than 30 years of experience in the media as a journalist, broadcaster, communications executive and funder. A well-respected fluent te reo Maori speaker with a significant focus on supporting creators that normalise the use of te reo Māori and te ao Māori.
Ben "BarmE" Armstrong
Ben "BarmE" Armstrong
Ben "BarmE" Armstrong
Head Agent of Australian First Nations Creators
OGLive
Wiradjuri
Ben Armstrong has worked in the technology and creative industries for over 24 years. During his career, Ben has had a number of roles including engineering, solution architecture, management, bizdev, CEO and Head of Gaming. Passionate about authentic partnerships and the par
Head Agent of Australian First Nations Creators
OGLive
Wiradjuri
Ben Armstrong has worked in the technology and creative industries for over 24 years. During his career, Ben has had a number of roles including engineering, solution architecture, management, bizdev, CEO and Head of Gaming. Passionate about authentic partnerships and the participation of Indigenous people in STEAM careers, Ben works to break down systemic barriers so that Indigenous people can thrive and have a future powered by choice. Ben has a published short story based on characters and stories from his forever Dungeon Mastering and is one of the 2024 recipients for the AGDAs Rising Star Award which honours people who have made significant contributions to the Australian Games Industry in the past five years.
Wei
Wei
Wei
Head Agent of Asia Creators
OGLive