Influencer Marketing Agency - Original Geek

Original Geek takes on the full responsibility of the campaign and the creative used during the campaign process. We develop and manage B2C and B2B marketing campaigns, from creation to execution, utilizing advanced digital strategies. Our specialty in pop culture marketing, gaming marketing, and fandom allows us to leverage creators in these genres and their audiences, ensuring that the creative aligns with the conversion requirements of the intended audience for a smoother process. We also assist brands in navigating and mitigating any concerns to protect their brand. Our campaigns are designed to fit seamlessly with the brand's overall marketing strategies, preventing any confusion in brand voice. This necessitates a detailed approach in our planning and execution. Therefore, a brand receives the following when they engage us for campaign management: an in-depth strategy that aligns with the brand's overall marketing, market research and studies based on the client's objectives and geographical targets to develop the strategy and/or campaign, creative ideation, influencer marketing background checks, campaign management, influencer management and tracking, campaign reporting with strategic recommendations, and activation opportunities.

Original Geek offers consulting services for brands looking to establish a foothold in key industries such as Pop Culture, Gaming, and Fandom. We specialize in helping brands develop effective marketing strategies, including digital strategies that align with current marketing objectives. Our services enable brands to connect with industry specialists, including Indigenous experts. When brands engage us for consulting, they can expect to receive: access to key specialists in our focus areas, comprehensive marketing strategy development, guidance in product and service development tailored for our key niches, education on gaming marketing, opportunities for global TV and content creator placement, management of event sponsorships or activations, and custom video game integration, including unique levels and skins.

For small businesses, budget constraints and concerns over pricing and selecting the right influencer can be more of a hassle than they are worth. Due to small business owners' time limitations, Original Geek provides a partner program that offers an entry-level approach to influencer marketing, helping businesses implement effective digital strategies without the stress of ROI concerns, and only requiring a small portion of their time. We achieve this by creating a partnership agreement between us and the influencer on behalf of the brand. In this agreement, the creator, instead of receiving a one-off payment to create content, receives the product and a percentage of any purchases made using their link. Original Geek also receives a small portion of that percentage. Because this is kept at a low cost, Original Geek’s flat access fee is designed to be affordable, ensuring accessibility for small businesses. This fee generally covers admin and invoice costs. Our minimum length for the program is 3 months, extending up to a maximum of 12 months, making it a flexible option for those looking to leverage pop culture marketing and gaming marketing strategies.

Director & Co-founder, Digital Strategist & Data Integrity Lead, Charis, who is affiliated with Kai Tahu, Ngati Raukawa, Ngati Maniapoto, Whakaue, Te Arawa, Ngati Awa, Tuhoe, and Ngati Porou, has empowered companies, agencies, and small businesses for over 20 years. Through innovative digital strategies that blend data with creative campaigns, she ensures that the right data reaches the right audience, which is vital for promoting success and fostering creative talent. Charis has a wealth of experience in gaming marketing and influencer marketing, having collaborated with renowned brands such as Microsoft, Te Mangai Paho, Huawei, Te Wananga o Aotearoa, RedBull, All Blacks, and Woolworths, among others. Her expertise also extends to pop culture marketing, making her a versatile leader in the industry.

Co-Founder, Influencer Marketing Specialist & Creative Director, Phid is the red in a world of black and white. As a marketing and management specialist with 20 years of media and marketing experience, he has 'done cool shit, with cool people.' His passion lies in building genuine relationships to create amazing and creative opportunities for clients and influencers, which motivates him to develop innovative digital strategies that are heavily skewed towards creative and sustainable campaigns that deliver results. Phid has successfully implemented gaming marketing and pop culture marketing strategies while working alongside top companies such as Xbox, Sony Playstation, Bethesda, EA, 2k, Lenovo, Alienware, Casio, Snackbrands, 88Rising, Koala, Step-One, MyHeritage, RUOK?, Make A Wish, Warner Music, and Intel, just to name a few.

Co-founder, Business Development and client campaign manager

Cassie brings her wealth of knowledge alongside her operational and marketing prowess to the team. As an experienced Digital Marketing Specialist with 7 years in the industry, she excels in crafting effective digital strategies. Cassie is a strong business development professional, utilizing her expertise in gaming marketing and influencer marketing to develop growth strategies for million-dollar companies. Her comprehensive approach to marketing strategies also includes elements of pop culture marketing, ensuring that her campaigns resonate with diverse audiences.

Community and Talent Sourcing Manager, OG Live Creator Services Manager, Kai Tahu, Ngati Raukawa, Ngati Maniapoto, Whakaue, Te Arawa, Ngati Awa, Tuhoe, Ngati Porou, Tre is an active member of the music and gaming community, providing valuable insights into current trends and future shifts in culture. With a keen eye for up-and-coming talent, Tre employs effective digital strategies to source the right content creators for clients. He ensures that these influencers are actively engaged with their own communities, their sponsors, and are aligned with innovative gaming marketing and pop culture marketing efforts, all while implementing robust marketing strategies.

Head Agent of Aotearoa Creators

OGLive

Te Aupōuri, Ngāti Porou, Waikato

Te Anga Nathan brings over 30 years of experience in the media as a journalist, broadcaster, communications executive, and funder. He is a well-respected fluent te reo Māori speaker, dedicated to developing innovative digital strategies that support creators. His significant focus lies in championing initiatives that normalize the use of te reo Māori and te ao Māori, while also leveraging gaming marketing and influencer marketing to enhance visibility. Te Anga believes in effective marketing strategies that resonate with audiences and reflect the essence of pop culture marketing.

Head Agent of Australian First Nations Creators OGLiveWiradjuri, Ben Armstrong, has worked in the technology and creative industries for over 24 years. Throughout his career, Ben has held various roles, including engineering, solution architecture, management, business development, CEO, and Head of Gaming. He is passionate about fostering authentic partnerships and enhancing the participation of Indigenous people in STEAM careers, using innovative digital strategies to break down systemic barriers. This allows Indigenous individuals to thrive and create a future powered by choice. Additionally, Ben has a published short story inspired by characters and narratives from his long-standing experience as a Dungeon Master. Notably, he is one of the 2024 recipients of the AGDAs Rising Star Award, which recognizes significant contributions to the Australian Games Industry over the past five years, demonstrating effective gaming marketing and influencer marketing strategies that resonate with pop culture marketing trends.