What IS Original Geek?

 Original Geek takes on the full responsibility of the campaign and the creative used during the campaign process. We develop and manage B2C and B2B marketing campaigns, from creation to execution. Our speciality in Pop culture, Gaming, and Fandom allows us to utilize creators in these genre’s and their audiences to ensure the creative matches the conversion requirements of the intended audience, providing a smoother process. We also help brands navigate and mitigate any concerns, ensuring their brand is protected.  

We ensure our campaigns match or fit in with the brand's overall marketing to avoid the voice of brand confusion; as such, we need to be more detailed in our planning and execution.  Therefore, a  brand receives when they engage us for Campaign Management:

• An in-depth strategy that aligns with the brand's overall Marketing 
• Market research and studies based on the client's objectives and geographical objectives to develop the strategy and/or campaign
• Creative ideation
• Influencer background checks
• Campaign management
• Influencer management and tracking
• Campaign Reporting with strategic recommendations
• Activation opportunities  

Original Geek provides consulting services for brands that need a place to start in our key Pop Culture, Gaming, or Fandom industries to develop their marketing strategies further or meet a current marketing objective. As such, we help brands navigate and connect with industry specialists.  

When Brands come to us for consulting, they can expect to receive:

• Introduction and access to key specialists in not only our key industry specialties but also Indigenous specialists
• Marketing strategy development, including the development of Marketing processes and engagement processes
• Guidance in product and service development for our key niches
• Gaming Industry Education 
• Global TV placement  and Content Creator placement 
• Event Sponsorship and or event activation management
• Video game integration (Custom Levels and Skins) 

 For small businesses, budget constraints and concerns over pricing and selecting the right influencer can be more of a hassle than they are worth. Due to small business owners' time constraints, Original Geek provides a partner program that allows an entry-level approach to Influencer Marketing without the concern of ROI and only requires a small portion of the small business's time.

We achieve this by creating a partnership agreement between us and the Influencer on behalf of the brand. In this agreement, the creator, instead of receiving a one-off payment to create content, receives the product and a percentage of any purchases made using a creator's link. Original Geek also receives a small portion of that percentage.

Because this is kept at a low cost, Original Geek’s flat access fee is designed to be kept low to ensure accessibility for small businesses.  This is generally to cover the admin and invoice fees.   

Our minimum length of the programme is 3 months up to 12 months maximum

Co-Founder, Influencer Marketing Specialist & Creative Director 

Phid is the red in a world of black and white. As a marketing and management specialist with 20 years of media and marketing experience, he has "done cool shit, with cool people"

Building genuine relationships to create amazing and creative opportunities for clients and influencers is what motivates Phid to create concepts that are heavily skewed towards creative and sustainable campaigns that get results. 

Phid has worked alongside top companies such as Xbox, Sony Playstation, Bethesda, EA, 2k, Lenovo, Alienware, Casio, Snackbrands, 88Rising, Koala, Step-One,MyHeritage, RUOK?, Make A Wish, Warner Music, and Intel, just to name a few.

 Co-founder, Digital Strategist & Data Integrity Lead

Kai Tahu, Ngati Raukawa, Ngati Maniapoto, Whakaue, Te Arawa, Ngati Awa, Tuhoe, Ngati Porou

Charis has empowered companies, agencies and small businesses as well as their staff with the skills, tools and space to grow strong in their digital footprint for over 20 years.

"Data combined with creative campaigns helps to feed this growth into strong digital strategies, so ensuring the right data for the right audience is an integral and important aspect to help promote success for clients and empower creative talent"

Charis has worked with Microsoft, Te Mangai Paho, Huawei, Te Wananga o Aotearoa, RedBull, All Blacks, Woolworths and more 

Community and Talent sourcing Manager,  OG Live Creator services manager 

Kai Tahu, Ngati Raukawa, Ngati Maniapoto, Whakaue, Te Arawa, Ngati Awa, Tuhoe, Ngati Porou

Tre is an active member of the Music and Gaming community, bringing insights into current trends and future shifts in culture.

With a keen eye for up and coming talent, Tre sources the right content creators for the clients, while ensuring they are engaged with their own communities and their sponsors