What we DO for brands
Campaign Development
Campaign Development
Campaign Development
Original Geek takes on the full responsibility of the campaign and the creative used during the campaign process. We develop and manage B2C and B2B marketing campaigns, from creation to execution, utilizing advanced digital strategies. Our specialty in pop culture marketing, gaming marketing, and fandom allows us to leverage creators in t
Original Geek takes on the full responsibility of the campaign and the creative used during the campaign process. We develop and manage B2C and B2B marketing campaigns, from creation to execution, utilizing advanced digital strategies. Our specialty in pop culture marketing, gaming marketing, and fandom allows us to leverage creators in these genres and their audiences, ensuring that the creative aligns with the conversion requirements of the intended audience for a smoother process. We also assist brands in navigating and mitigating any concerns to protect their brand. Our campaigns are designed to fit seamlessly with the brand's overall marketing strategies, preventing any confusion in brand voice. This necessitates a detailed approach in our planning and execution. Therefore, a brand receives the following when they engage us for campaign management: an in-depth strategy that aligns with the brand's overall marketing, market research and studies based on the client's objectives and geographical targets to develop the strategy and/or campaign, creative ideation, influencer marketing background checks, campaign management, influencer management and tracking, campaign reporting with strategic recommendations, and activation opportunities.
Industry Consulting
Campaign Development
Campaign Development
Original Geek offers consulting services for brands looking to establish a foothold in key industries such as Pop Culture, Gaming, and Fandom. We specialize in helping brands develop effective marketing strategies, including digital strategies that align with current marketing objectives. Our services enable brands to connect with industr
Original Geek offers consulting services for brands looking to establish a foothold in key industries such as Pop Culture, Gaming, and Fandom. We specialize in helping brands develop effective marketing strategies, including digital strategies that align with current marketing objectives. Our services enable brands to connect with industry specialists, including Indigenous experts. When brands engage us for consulting, they can expect to receive: access to key specialists in our focus areas, comprehensive marketing strategy development, guidance in product and service development tailored for our key niches, education on gaming marketing, opportunities for global TV and content creator placement, management of event sponsorships or activations, and custom video game integration, including unique levels and skins.
Public Relations
Campaign Development
Public Relations
In today’s noisy marketplace, it isn’t just about what you sell—it’s about the story you tell. Advertising buys visibility, but Public Relations earns trust.
Our PR services are designed to elevate your brand's profile, build unshakeable credibility, and put you in front of the right audiences. We don't just send out press releases into t
In today’s noisy marketplace, it isn’t just about what you sell—it’s about the story you tell. Advertising buys visibility, but Public Relations earns trust.
Our PR services are designed to elevate your brand's profile, build unshakeable credibility, and put you in front of the right audiences. We don't just send out press releases into the void; we dig deep to find the most compelling angles of your business and connect them with the journalists, influencers, and communities that matter most.
Whether you are launching a new product, navigating a tricky transition, or simply looking to establish yourself as an industry thought leader, [Company Name] is here to manage your reputation and amplify your voice.
What We Do
- Strategic Media Relations: We leverage our relationships with journalists, editors, and broadcasters to secure impactful, earned media coverage for your brand in top-tier and industry-specific publications.
- Press Releases & Press Kits: We craft clear, newsworthy, and engaging press materials that make it incredibly easy for the media to tell your story.
- Crisis Communications: Reputation takes years to build and minutes to lose. We provide rapid, strategic guidance to help you navigate controversies and protect your brand's image when things go wrong.
- Thought Leadership & Executive Positioning: We help position your key team members as industry experts through bylined articles, speaking engagements, and expert commentary.
- Event & Launch PR: Making sure your next big announcement, product launch, or company milestone generates the buzz it deserves.
Why It Matters
People do business with brands they trust. A well-executed PR strategy doesn't just increase your visibility—it validates your expertise, improves your search engine presence through high-quality backlinks, and creates a positive public perception that directly supports your bottom line.
Ready to step into the spotlight?Contact us today to discuss how we can craft a PR strategy tailored to your brand's unique goals.
What creators have to say about working with Original Geek
SupaMario
Rachaelnadine
Hannabealla
There are some things in life that will challenge you, and working with companies and brands in the realm of gaming marketing can be confusing, confronting, and scary. However, my experience with Original Geek has shown me that with the right guidance and a dedicated team behind you, anything is possible. OG has provided me with incredible opportunities that have allowed my creative talents to shine and make a difference in the world through effective digital strategies. They have instilled in me the confidence to excel and push myself to new heights, while also being there every step of the way. Truly masters in the space of influencer marketing and connecting people in all the right ways! Thank you for everything past, present, and future, especially in the realm of pop culture marketing and innovative marketing strategies! - SupaMario, Content Creator
Hannabealla
Rachaelnadine
Hannabealla
"Working with Original Geek on the Sydney Children’s Hospitals Foundation charity fundraiser was an absolute pleasure. Their unique approach to digital strategies in gaming marketing truly stands out from other fundraisers. It’s refreshing to see an ongoing initiative that actively involves our communities and consistently provides new and exciting content for us to share, which is a testament to their effective influencer marketing. Their dedication to innovative marketing strategies made a significant impact, and I’m thrilled to have been a part of it!" - Hannabealla, Content Creator
Rachaelnadine
Rachaelnadine
JustEllieWillDo
Working with Original Geek has been the highlight of my year! The OG team is incredibly engaged and hands-on, offering exceptional support and guidance. They truly care and invest the time to understand the creators they collaborate with, which is essential in today's influencer marketing landscape.
I cannot recommend them highly enough; they are very switched on and possess a deep understanding of gaming marketing and what it takes to generate quality and engaging content. Their expertise in digital strategies is evident in every interaction.
I really enjoyed the creativity they brought when developing concepts for live events, as well as innovative ways for me to interact with my community while showcasing a brand or a non-profit cause, all of which align perfectly with pop culture marketing trends.
-Rachaelnadine, Content Creator
JustEllieWillDo
JustEllieWillDo
JustEllieWillDo
Over the last couple of years, I've had the immense honor of collaborating with Original Geek on some of the most exciting events in Sydney, leveraging innovative digital strategies in the process. This includes being a creator and covering SXSW Sydney, as well as walking the red carpet at the Luna Park Big Top Immersive Experience! We even raised significant funds alongside other creators in the SCHF Year of Quests earlier this year, and it would not have been possible without the support of OG. The friendly and dedicated team at Original Geek has made every collaboration a truly wonderful experience, amplifying our impact through effective gaming marketing and influencer marketing strategies, helping us achieve remarkable success, all while having a whole lot of fun! I love working with the team at OG and definitely look forward to many more events that celebrate pop culture marketing.
PS2Fatboy
JustEllieWillDo
PS2Fatboy
Working with Original Geek has been a blast! Their friendly and open approach, combined with their professionalism in digital strategies and gaming marketing, makes every campaign a success. I'm excited to see how our influencer marketing efforts will evolve in the next one, as their innovative marketing strategies truly resonate with pop culture marketing.
KayFett
JustEllieWillDo
PS2Fatboy
Working with the team at Original Geek has been an incredible experience. The OG team employs unique digital strategies and a hands-on approach that truly sets them apart. They value their Content Creators and their communities, which is essential in the realm of gaming marketing and influencer marketing.
Their flexibility and understanding make collaborating with them not only enjoyable but also seamless, enhancing the effectiveness of their marketing strategies.
I couldn’t recommend them enough to anyone looking to dive into the world of pop culture marketing with the Original Geek team!
- KayFett, content creator
Charis Oldfield
Charis Oldfield
Charis Oldfield
Director & Co-founder, Digital Strategist & Data Integrity Lead, Charis, who is affiliated with Kai Tahu, Ngati Raukawa, Ngati Maniapoto, Whakaue, Te Arawa, Ngati Awa, Tuhoe, and Ngati Porou, has empowered companies, agencies, and small businesses for over 20 years. Through innovative digital strategies that blend data with creative campa
Director & Co-founder, Digital Strategist & Data Integrity Lead, Charis, who is affiliated with Kai Tahu, Ngati Raukawa, Ngati Maniapoto, Whakaue, Te Arawa, Ngati Awa, Tuhoe, and Ngati Porou, has empowered companies, agencies, and small businesses for over 20 years. Through innovative digital strategies that blend data with creative campaigns, she ensures that the right data reaches the right audience, which is vital for promoting success and fostering creative talent. Charis has a wealth of experience in gaming marketing and influencer marketing, having collaborated with renowned brands such as Microsoft, Te Mangai Paho, Huawei, Te Wananga o Aotearoa, RedBull, All Blacks, and Woolworths, among others. Her expertise also extends to pop culture marketing, making her a versatile leader in the industry.
Phid McAwesome
Charis Oldfield
Charis Oldfield
Co-Founder, Influencer Marketing Specialist & Creative Director, Phid is the red in a world of black and white. As a marketing and management specialist with 20 years of media and marketing experience, he has 'done cool shit, with cool people.' His passion lies in building genuine relationships to create amazing and creative opportunities
Co-Founder, Influencer Marketing Specialist & Creative Director, Phid is the red in a world of black and white. As a marketing and management specialist with 20 years of media and marketing experience, he has 'done cool shit, with cool people.' His passion lies in building genuine relationships to create amazing and creative opportunities for clients and influencers, which motivates him to develop innovative digital strategies that are heavily skewed towards creative and sustainable campaigns that deliver results. Phid has successfully implemented gaming marketing and pop culture marketing strategies while working alongside top companies such as Xbox, Sony Playstation, Bethesda, EA, 2k, Lenovo, Alienware, Casio, Snackbrands, 88Rising, Koala, Step-One, MyHeritage, RUOK?, Make A Wish, Warner Music, and Intel, just to name a few.
Cassie Puah
Charis Oldfield
Cassie Puah
Co-founder, Business Development and client campaign manager
Cassie brings her wealth of knowledge alongside her operational and marketing prowess to the team. As an experienced Digital Marketing Specialist with 7 years in the industry, she excels in crafting effective digital strategies. Cassie is a strong business development professio
Co-founder, Business Development and client campaign manager
Cassie brings her wealth of knowledge alongside her operational and marketing prowess to the team. As an experienced Digital Marketing Specialist with 7 years in the industry, she excels in crafting effective digital strategies. Cassie is a strong business development professional, utilizing her expertise in gaming marketing and influencer marketing to develop growth strategies for million-dollar companies. Her comprehensive approach to marketing strategies also includes elements of pop culture marketing, ensuring that her campaigns resonate with diverse audiences.
Jenna Woods
Jenna Woods
Cassie Puah
Head PR Consultant
An award-winning, earned-first,
creative thinker who drives brand
fame through media-worthy,
culture-tapping ideas.
I specialise in integrated brand storytelling, creating
attention-seeking campaigns that land headlines and start
conversations. My approach combines creativity with
strategy - always backed by insights.
Wi
Head PR Consultant
An award-winning, earned-first,
creative thinker who drives brand
fame through media-worthy,
culture-tapping ideas.
I specialise in integrated brand storytelling, creating
attention-seeking campaigns that land headlines and start
conversations. My approach combines creativity with
strategy - always backed by insights.
With a decade’s worth of experience in integrated
communications, I am a passionate storyteller who
thrives on generating impact through bold, culturally
resonant work.
I’ve built and lead campaigns across a range of
industries including technology, sports, FMCG,
entertainment, food + beverage and more.
Each experience has sharpened my ability to adapt to
diverse audiences while maintaining strategic
consistency.
Tre
Jenna Woods
Tre
Community and Talent Sourcing Manager, OG Live Creator Services Manager, Kai Tahu, Ngati Raukawa, Ngati Maniapoto, Whakaue, Te Arawa, Ngati Awa, Tuhoe, Ngati Porou, Tre is an active member of the music and gaming community, providing valuable insights into current trends and future shifts in culture. With a keen eye for up-and-coming tale
Community and Talent Sourcing Manager, OG Live Creator Services Manager, Kai Tahu, Ngati Raukawa, Ngati Maniapoto, Whakaue, Te Arawa, Ngati Awa, Tuhoe, Ngati Porou, Tre is an active member of the music and gaming community, providing valuable insights into current trends and future shifts in culture. With a keen eye for up-and-coming talent, Tre employs effective digital strategies to source the right content creators for clients. He ensures that these influencers are actively engaged with their own communities, their sponsors, and are aligned with innovative gaming marketing and pop culture marketing efforts, all while implementing robust marketing strategies.